Menu
PROJECT TYPE. BRANDING
CLIENT. STUDENT PROJECT
PROJECT DURATION. 6 WEEKS (PART-TIME)
This student project required the production of multiple branding assets for a product of choice. In this exercise in visual identity development, I chose a fictional hotel as a focal point.
HOTEL LIMBO re-imagines what is means to be uncertain. It is a resort that provides accommodation for those experiencing the lulls in life, and a utopia where guests can ride out their indecision and anxieties about where they may end up next. On the surface it is a luxurious paradise, but more notably, it is a place of solitude and quiet reflection.
HOTEL LIMBO re-imagines what is means to be uncertain. It is a resort that provides accommodation for those experiencing the lulls in life, and a utopia where guests can ride out their indecision and anxieties about where they may end up next. On the surface it is a luxurious paradise, but more notably, it is a place of solitude and quiet reflection.
BRANDING DEVELOPMENT
Because HOTEL LIMBO is an otherworldly getaway, the brand attempts to convey a mystical and ethereal tone, as well as reflecting a sense of tranquil seclusion. The branding is also meant to have a vintage feel, which helps guests feel like they have truly left their troubles behind, and entered another time and place. The mid-century California aesthetic serves as a major influence for the branding elements.
Inspiration for the logo and other graphic elements are drawn heavily from Los Angeles dingbat signage. Sunsets are also a motif throughout the design, based on their association with ideas of ambiguity and transition. They are also meant to evoke a calm and peaceful tone.
LOGO
TYPE CHOICE A
MONTSERRAT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
! @ # $ % & *
TYPE CHOICE B
BRITANNIC BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
! @ # $ % & *
COLOUR PALETTE
FINAL PRODUCTS
The final products for the concept include the design of a room service menu, room key holder, door hanger and coasters for print. Several website screen mockups were also included.
NEXT STEPS
Designing for a nonexistent client was fun, but also limitless. This made it hard to define the bounds of the project. Ultimately, this concept could be developed further, but having a more defined scope would be useful.
MORE PROJECTS.
