Brand Manager +
Creative Projects Manager
Brand Manager +
Creative Projects Manager
About Me.
At the heart of the BC Lions’ brand evolution, my current role as Brand Manager involves steering the visual narrative to resonate with our fan base. Our team collaborates to maintain the integrity of our brand across all touchpoints including social media, merchandise design, game theme development, in-stadium elements, advertisements, and ticketing campaigns. Check out my latest work below.
About Me.
At the heart of the BC Lions’ brand evolution, my current role as Brand Manager involves steering the visual narrative to resonate with our fan base. Our team collaborates to maintain the integrity of our brand across all touchpoints including social media, merchandise design, game theme development, in-stadium elements, advertisements, and ticketing campaigns. Check out my latest work below.
LATEST WORK.
LATEST WORK.
2024 was another monumental year for the BC Lions brand. We continued making strides, honing our organization’s identity as the scrappy underdogs, and refining our aesthetic point of view to match.
*Graphics by Janelle Kent & Carter Handel, video by Nik Kowalski & Liam Thomson, photos by Steven Chang & Janelle Kent
LATEST WORK.
LATEST WORK.
2024 was another monumental year for the BC Lions brand. We continued making strides, honing our organization’s identity as the scrappy underdogs, and refining our aesthetic point of view to match.
*Graphics by Janelle Kent & Carter Handel, video by Nik Kowalski & Liam Thomson, photos by Steven Chang & Janelle Kent
Brand Book.
Brand Book Snippets.
Social Media Content.
Social Media Content.
Merchandise Design & Promotion.
Game Theme Creation.
Merchandise Design & Promotion.
Coordination of merchandise and jersey design, photoshoot art direction, promotional graphics and more.
Game Theme Promotion.
In Stadium Elements
Overseeing the execution of in stadium murals, signage, kiosks, street party activations, videoboard content and more.
In Stadium Elements
Ads & Ticketing Campaigns.
Conceptualization of web and mobile digital advertisement campaigns, magazine and newspaper print ads, billboards, bus wraps, transit gates and more.
Ads & Ticketing Campaigns.
Resume
Brand Manager + Creative Projects Manager
BC Lions Football,
2021 - Present
Designer
Graphic Designer
Vancouver Canucks,
2019 - 2020
Resume
BC Lions Football,
2021 - Present
Brand Manager + Creative Projects Manager
Designer
Vancouver Canucks,
2019 - 2020
Graphic Design
Intern