Hilary is a brand and marketing professional with five years of sports and entertainment experience. She most recently led the visual transformation of the BC Lions, taking the team from an inconsistent, low-awareness brand to sold-out crowds at BC Place. She has also worked with Canucks Sports & Entertainment, giving her a front-row seat to what it takes to build a brand people actually show up for.
She's driven by helping businesses find a visual identity that feels distinctly them — one that's consistent, memorable, and built to hold up as they grow. She brings the same standards she uses for a major sports brand to every project, whether it's a full identity build or a branding refresh.
